Expertise
- Focused on leveraging paid, local and traditional organic rankings to maximize search real estate
- Former Google User Interface Engineer on staff
- Consistent access to Google beta products before public release
- Head of paid search highlighted as outstanding Bing professional
- Involved in earliest days of Google Adwords testing
- Paid search staff maintains Google Adwords and Bing certifications
- Experience with enterprise-level paid search management platforms
- Maintain top organic rankings in the most competitive of categories
Agency Offerings
- Free search marketing audit to determine and highlight opportunities
- Comprehensive paid search management and SEO executed at the highest level
- Revising account structure and bidding strategy related to Google’s Enhanced Campaigns
- Dedicated Google & Bing support teams
- Securing Google beta products before public release to provide competitive advantages
- Integrating Product Listing Ads, Google Offer tags and Google + reviews
- Holistic approach focused on competitive research, technical infrastructure, granular account structure, optimized content, social signals, link optimization, mobile and multi-device considerations, sophisticated measurement, testing and optimization
- Google Places optimization
- Tiered bidding strategies, build out of all ad extension types, call tracking to supplement measurement, deep keyword research combining multiple tools, multi-device optimization
- Consistent combing of keywords triggering ads to negate unwanted searches