Expertise

Consistently outperform industry benchmarks for ad interaction, view completion rate and click-through rate.
Have worked with Google since the earliest days of their content-targeted network
Among earliest agencies offering various means of retargeting stretching back to early adoption in 2003
Relationships with major and niche display sources: networks, DSPs, SSPs, Real-time-bidding networks, major data houses, major direct publishers
Emphasizing performance-based models such as cost-per-click, cost-per-completed-view and real-time bidding for premium inventory at discounted rates
Among earliest agencies feeding live inventory into display units, offering lead capture and social plug ins within display units
Ad serving across major platforms

Agency Offerings

Comprehensive build out of display plans to meet goals, including targeting, payment models, ad units and specs, ad serving and network sources, key performance indicators and reporting
Emphasis on attribution tracking to capture maximum value from display efforts
Image, flash, expandable, video, mobile units and native ad formats
Behavioral targeting, contextual targeting, site and search retargeting, creative retargeting, demographic targeting, industry targeting, keyword and geo targeting, look-a-like targeting
Integration of rich media elements within ad units
Direct publisher negotiation on key sites for unique ad space and deep integration
Unique sponsorships that span display and other channels for maximum exposure
Exclusive content rights negotiated for display and prospect engagement
Maintain white and black lists of display sources for brand safety
Access to over 605 billion monthly impressions, 200,000+ websites & 10 exchanges