Expertise
- Former Google User Interface Engineer on staff
- Sat on Google Analytics panel with 100 worldwide helping to plan upcoming features
- Members of our team have been using Google Analytics since it launched in 2005 and have been parsing server logs across platforms since the WWW was young
- Experience with rich technologies used in enterprise analytics including Tea Leaf, Omniture, Clearsaleing and Stratos
- Team members maintain Google Analytics certification
Agency Offerings
- Free analytics audit to determine areas of opportunity
- Hourly consultation to offer maximum flexibility in setting up and optimizing analytics
- Full attribution tracking set up to help tie together past actions and campaign touches that influence eventual conversions for more accurate measurement and budget allocation
- Advanced customization of analytics reporting, consulting on key performance indicators and automated reports distribution
- Utilizing Google’s new Universal Analytics for advanced features such as tying offline and online events together
- Page testing and conversion optimization
- Tying together pages controlled by different sources, different handling of forms, myriad of browsers and platforms, iFrames, etc.
- Resolving compatibility errors to maximize tagging and ensure faster load times
- Cross referencing outside tools for SEO, etc. with Google Analytics to expand data
- Adhering to strict user privacy standards