Display Expertise
Successful display history
We’ve consistently outperformed industry benchmarks for display ad interaction, view completion rate and click-through rate.
Exceptional partnerships
We’ve worked with Google since the earliest days of their content-targeted network.
Early adopters
We were among the earliest agencies offering various means of retargeting stretching back to early adoption in 2003. Additionally, we were among the earliest agencies feeding live inventory into display units, offering lead capture and social plugins within display units.
Relationships with major and niche display sources
We work with networks, DSPs, SSPs, real-time-bidding networks, major data houses and major direct publishers.
Performance-based models
We emphasize cost-per-click, cost-per-completed-view and real-time bidding for premium inventory at discounted rates.
Cross-platform delivery
Our ads serve across major platforms.
Display Services
01
Comprehensive buildout of display plans to meet goals, including targeting, payment models, ad units and specs, ad serving and network sources, key performance indicators and reporting.
02
Emphasis on attribution tracking to capture maximum value from display efforts (image, expandable, video, mobile units, and native ad formats).
03
Direct publisher negotiation on key sites for unique ad space and deep integration.
04
Exclusive content rights negotiated for display and prospect engagement.
04
Exclusive content rights negotiated for display and prospect engagement.
05
Maintain white and black lists of display sources for brand safety
06
Search retargeting to target prospects based on recent use of priority keywords.
06
Creative retargeting to target prospects based on recent interactions with your banners and videos.
07
Site retargeting to target prospects based on recent visits to your site.
08
Profiling to segment most-engaged visitors and other important prospect segments to learn about each audience for target optimization.
09
Dynamic ad delivery to customize messaging based on audience segment, content presented within the banner, video and signup within the banner and changes to creative templates without redesign for hyper-relevant messaging and cost efficiency.
10
Dynamic ad delivery to customize messaging based on audience segment, content presented within the banner, video and signup within the banner and changes to creative templates without redesign for hyper-relevant messaging and cost efficiency.
11
Real-time bidding for banner and video inventory.
12
Mobile interstitial and ad units to better capture the attention of mobile users.
13
Mobile geo fencing to serve prospects banners based on being within a certain distance of a strategic location.
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